Rohit Samarth to head Percept-OOH Rural Vertical

Rohit Samarth has been appointed as the Business Head – Rural Vertical, Percept Out Of Home, Mumbai, effective June 13, 2011.

He comes with a graduate degree in Humanities with majors in Economics from Mumbai University and has completed Advanced Diploma in Media Buying & Planning from Mudra Institute of Communication, Ahmedabad.

Commented Rohit Samarth, Business Head – Rural, Percept Out Of Home on his appointment,” I am very excited about this opportunity. We are on the same page in terms of vision and strategic thinking. Development of strong teams is a focus area. It is my sincere belief that Percept- OOH – Rural will grow into one of the most highly competent and respected rural communications solutions agencies over the next two years.”

Elaborated Sanjay Pareek, President, Percept Out Of Home, “With Rohit’s joining in, the Rural Team is complete and the task which Rajesh Amla has envisaged for the Retail Vertical, will be now lead by Rohit.”

He added further,” Rohit’s experience will enhance the direction to the Rural Team, which is already a great force to reckon within the rural business and with Rohit on board ,rural team will set new standards in rural business and will achieve number one position in the business.”

The last 25 years in the industry has witnessed Rohit, handling some of the largest and the most recognized brands in the country. He has worked with Linterland (A Division of Lintas India Pvt. Ltd) as a President. He was also associated with companies like Federation of Indian Chambers of Commerce & Industry (FICCI), UCP Integrated Marketing Solutions Pvt. Ltd., India Infrastructure Publishing, Amar Ujala Prakashan Limited, Media Workshop India Private Limited, Nestle India Limited etc. He has also been an Assistant Director of Photography and Co-editor for ‘Fauji’, the path-breaking television serial.

He is widely travelled and his interests lie in playing indoor and outdoor sports, travelling, and listening to music.

Leave a Reply