'Rock With Sonu' Magnetising Big FM Audiences

BIG 92.7 FM left the local populace enthralled and craving-for-more as it traveled across 5 cities of India to present the much-awaited Close-up ‘Rock with Sonu’ Concert with none other than the country’s young legend Sonu Niigaam. The whole country swayed with each beat as the talented singer belted out some great foot tapping numbers along with the 6 ‘Sing with Sonu’ contest winners, chosen from the cities of Mumbai, Bangalore, Kolkata, Delhi & Chandigarh. The concert kick started in Chandigarh on April 16th to packed audiences followed by performances in Delhi, Kolkata, Bangalore & Mumbai on April 17th, 18th, 19th & 20th April respectively.

Close-up ‘Rock with Sonu’ concert, which was presented across these 5 cities, was another category first initiative from BIG 92.7 FM, India’s No.1 FM Station.

The talented crooner along with the ‘Sing with Sonu’ contest winners charmed the audiences leaving them with nothing but asking for more! The winners Sulabh, Manjira, Samaayan, Deepak & Rohit wowed the audiences and gave away glimpses of a true performer, as they enthralled and entertained them with some of the best music hits. BIG 92.7 FM’s RJs hosted the concert across these 5 cities and made the evening all the more exciting and memorable. The winners, who got to realize their dream of sharing the stage with none other than Sonu Niigaam for the concert, were selected after going through the rigorous and meticulously put together rounds of on-air & on-ground auditions, judged by various celebrity singers and followed by voting sessions.

Kolkata received rave reviews from over 20,000 people who thronged the Nicco Park grounds to witness the concert. Sonu Niigaam was greeted on stage with a thunderous applause and belted out chartbusters like ‘Tum Ko Paya Hai’, ‘Bijuriya’, ‘Har Ghari Badal Rahi Hai’, ‘Ab Mujhe Raat Din’ etc. The grand finale with the Kolkata winners Samaayan & Adreeza on Sonu Niigaam’s recent hit ‘Punjabi Please’ was course the most enjoyable and crowd-puller performance. There were celebrities like Suchandra Bhutoria, Madu Neotia, Suman Banerjee & Sharbari Dutta who were seen having a rollicking time as well.

Close-up ‘Rock with Sonu’ in Bangalore had a turn-out of over 6000 people enjoying the evening with Sonu entertaining the city with rocking performances on his popular Bollywood chartbusters. Sulabh, the ‘Sing with Sonu’ contest winner from the city amazed had the audience with his performance and his singing skills. The evening will remain memorable in the hearts of all the people as Sonu Niigaam dumbfounded the audience with his performances on his Kannada chartbusters from the hit movie ‘Mangaaru Male’.

The concert at Leisure Valley grounds in Chandigarh was a big hit with almost 6500 people coming in to cheer and watch India’s most talented singer perform. Rohit John, the winner from the city was surely was a show stopper and charmed the audiences.

“Close-up ‘Rock with Sonu’ concert was a rocking success with the response being outstanding! We had listeners in the 5 Cities grooving to Sonu’s hits and of course to the tunes of ‘Punjabi Please’. As a platform for the ‘Sing with Sonu’ winners, it was indeed a once in lifetime experience, for the 6 youngsters who were groomed, trained and shared center-stage with the India’s true rockstar– Sonu Niigaam himself. It was another innovative and radio first activity from BIG 92.7 FM that, offered a true Life Banao opportunity to our listeners,” Anand Chakravarthy, Vice President Marketing BIG 92.7 FM said.

For the first time in the history of radio entertainment a Radio Station has tied up with an Artist to market an excellent product that will make for great entertainment for listeners on air coupled with great entertainment on ground. This radio reality show provided a platform to seek the best singers from across the country and offer them a Life Banao opportunity through the concert. The response from across the cities has been phenomenal and we have found some excellent talent.

Punjabi Please is an exclusive pulsating single composed and sung by Sonu Niigaam. BIG FM has entered into a joint partnership with the artist to exclusively market this song. This song, will see an Artist and a Radio Station coming together to launch a music single for the first time on Radio! Punjabi Please was premiered across the Stations in the North, East and West in addition to the Bangalore Station of BIG 92.7 FM, on March 3, 2008. BIG 92.7 FM has a Multi media and Multi phased marketing plan for this music single in order to create unprecedented buzz around it.

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