BIG 92.7 FM has announced its exclusive Radio partnership with ‘ROCK ON’, a youth centric story being presented by BIG Pictures. Produced by Ritesh Sidhwani and Farhan Akhtar, the film has been directed by Abhishek Kapoor and cinematographed by Jason West. ‘Rock On’ marks the debut of Farhan Akhtar as an actor and singer in the film as well Prachi Desai, who was so far the dearest Bahu on mini screen. The movie also stars Arjun Rampal, Purab Kohli, Sahana Goswami and Luke Kenny. The film, which sees a world wide release on August, 29, 2008, would enthrall cine goers with some great foot thumping numbers. The music scored by Shankar, Ehsaan & Loy with Javed Akhtar’s lyrics is bound to strike a chord with millions of music lovers.
BIG 92.7 FM has exhaustive plans for the movie promotion to create unprecedented buzz around it and will be generating the biggest bang for the buck! Live performances by Shankar, Ehsaan & Loy as well as Farhan Akhtar, a hunt for Campus Rockstars, a mesmerising Jugalbandi between Farhan and dad Javed Akhtar , meet and greet with the cast and crew of ‘Rock On’, the list is endless. There are also various prizes in store for the listeners like autographed CDs, Jackets from ‘Rock On’, Guitars and other exciting movie merchandise.
BIG 92.7 FM will be offering a great opportunity for the film to garner nation-wide reach and popularity while connecting to fans across India.
“BIG FM has almost defined the way movies are presented as entertainment on Radio today. We are happy to be the exclusive radio partners with this years most anticipated film ‘ROCK ON’. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie to generate listener interest and thereby promote the movie far more effectively. We are sure that our combination of on and off-air package will make for great content and listener involvement across the BIG FM network. With the youth as our core target audience, Rock On fits the bill as it portrays a story of four young boys who live for their dreams. A truly life banao concept! ” said Mr. Nirupam Sonu, Vice President-Programming, BIG 92.7 FM
The film revolves around 4 young boys who put together the greatest band this country has ever seen but never make it. Ten years hence fate conspires to bring them together again and set them on a journey back to where they left off. A soul-searching pilgrimage into their past, is what ‘Rock On’ is all about. Produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment the film is being directed by Abhishek Kapoor. ‘Rock on’ also stars Farhan Akhtar, Arjun Rampal, Prachi Desai, Purab Kohli, Sahana Goswami and Luke Kenny.Other credits include music by Shankar, Eshaan & Loy with lyrics by Javed Akhtar and cinematography by Jason West.