Roca's Launches designer faucets

Roca’ the world leaders in sanitary ware, formally unveiled its range of designer faucets in India. A worldwide reference for technology blended with design, Roca launched its exquisite and performance driven range of faucets like Evol, Touch, Kendo, Silver Crown, Lanta and Amura.

Roca has a complete range of taps including thermostatic, single lever, half turn taps and fittings like showerheads, hand-showers and special bath spouts. Roca faucets represent world class quality in manufacturing and technological excellence.

Unveiling the faucets, A. Vellayan, Vice Chairman, Murugappa group said “We are happy that our joint venture partner, Roca is getting firmly established in India’s premium bathroom segment.

The launch of taps will further strengthen Roca’s brand offering in India. With a growing premium market which is estimated at Rs. 100 crores in the faucets category, we are confident of taking 20% market share during the next two years.”

Roca has plans to expand its showrooms from 25 to over 50 by March 2008 across India. Roca will also be investing substantially on the brand through advertisements to carry the message to its consumers. For the faucets, “service” is an important element of offering and here Roca scores with the 24X 7 customer care support, across 20 towns in the country.

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