Robert Holdheim Named Edelman Country Head , India

Edelman, the world’s largest independent global PR firm has announced the appointment of Robert Holdheim as Managing Director and Country Head for India, effective July 1, 2009. A veteran of Edelman Frankfurt and Londonand current Head of Edelman New York’s Corporate Communications Group, Robert Holdheim will succeed Roger C B Pereira. He will have a two-month transition period with Roger, starting May 1, 2009.

Roger, will continue to be closely associated with key clients in India as non-executive chairman for Edelman in India.Edelman established a presence in India in October 2004 through a joint venture with Roger C B Pereira.

“With his experience in Europe and North America, as well as his practice experience in Corporate and Technology, Rob is the perfect person to lead our business in India through its next phase of growth,” said Alan VanderMolen, President, Asia Pacific.“His appointmentfurther underscores the firm’s confidence in emerging Asian markets broadly, and India specifically.”

Robert will be supported in India by the firm’s strong line-up of market heads, practice specialists and communications veterans including Roma Pereira (Healthcare, Consumer & Lifestyle), Sachin Talwar (Corporate) and Allwyn Fernandes (Media, Crisis and Social Engagement) as well as Ophira Samuel (Mumbai Head) and Amit Misra (Delhi Head).Rob will be based at the firm’s office in Gurgaon.

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