The Rural Marketing Association of India (RMAI) a premier Industry body devoted to furthering the cause of rural marketing, has announced RMAI Corporate Awards 2010. These awards have been instituted to promote and honor the brains behind rural innovations in the filed of advertising, marketing, brand activation/ promotion etc.
The highlight of RMAI Corporate Awards 2010 is that they are being planned on a larger canvas than earlier years in view of larger industry participation from across sectors. There are 11 categories of awards, besides, 9 subcategories especially to reward creative talent under Creative Awards.
Each category will have Gold, Silver and Bronze Awards, totaling 33 Awards in all. The contest is open to Rural Marketing & Advertising agencies, Marketing and Brand Consultancies, Promotion marketing companies, Rural Research agencies, Corporate Clients, NGOs and Media
A panel of three judges S Sivakumar, Chief Executive – Agribusiness, ITC Ltd., M G Parameswaran, Executive Director & CEO , Draftfcb + Ulka, Anand Verdhan Sinha, Country Manager, Abt. Associates Inc will be evaluating the case studies and a grand awards ceremony will be held in Delhi on November 26th, 2010.
Commenting on the RMAI Corporate Awards 2010, Pradeep Kashyap, President RMAI said, “The Oscars of Rural Marketing, RMAI Corporate Awards are an endeavor from our side to encourage innovation in rural marketing and marketers both. From an emotional standpoint these awards are a reflection how Rural markets play an integral role in people’s daily lives”.
Awards Categories:Best long-term rural marketing initiative, Best integrated Rural Marketing Initiative, Best innovative Rural Marketing Initiative,Most effective use of event marketing ,Most effective use of sales promotion and point ,of purchase ,Most effective use of direct marketing print ,Distribution and Trade Promotion ,Internet/SMS/ mobile application/ – for rural people ,Social/Health/ Developmental sector campaigns,Best and innovative use of traditional media/congregation point
Creative Awards:Best rural promotional film ,Painting, installations.Best Radio Spot aired on rural fm or Air sub stations only less than 60 secs,Best rural promotional film less than 10 minutes ,Best 360 campaign (using press TV, radio, outdoor, BTL) ,Best POP design
Best Outdoor design (poster(s) wall,Best Radio Program