New Delhi : The Rural Marketing Association of India (RMAI) a premier Industry body devoted to furthering the cause of rural marketing today announced the winners of 3rd edition of its popular RMAI Corporate Awards 2010 at a glittering award ceremony held at PHD Chamber of commerce and industry.
The third edition of the awards was attended by 175 participants from corporate, media agencies, consultancies and implementation agencies. A total of 75 entries were received for the 11 categories. A three member jury, S. Siva Kumar, Chief Executive – Agribusiness, ITC Limited, M. G. Parameswaran, Executive Director and CEO Draftfcb + Ulka and Anand Sinha, Country Head Abt Associates had selected 29 entries for Gold Silver and Bronze Awards.
On the Occasion also present Mr. Siddhartha Mukherjee, Sr. VP, Communications, TAM Media Research, who are also the Trophy Sponsors for the event, and Mr. Ashok Namboodiri, Head Sales & Marketing, TATA – PepsiCo (Joint Venture), as a Associate Sponsor , PepsiCo also announced the Special Jury Award for the event.”
Pradeep Kashyap. President, RMAI in his welcome address talked about the growing importance of rural markets. He informed that the association was trying to draw attention of the industry through seminars, conferences, training programs and research studies on the rapidly evolving rural consumer. He called these awards ‘the Oscars of rural India’ to encourage agencies involved in developing these markets.
Siva Kumar, Chief Executive, ITC Agro and one of the Jury members shared his observations on the judging process. He felt the quality of the entries was high and reflected a good understanding of the rural consumer and her environment. He suggested that the award winning cases studies should be made available on RMAI website for knowledge sharing.
Manoj Verma, Vice President Consumer products and International Business, Crompton Greaves, the title sponsor of the event, shared how the recent impressive numbers in rural sale, demand, purchasing power etc for all categories of products and services convinced his company two years ago to set up a separate rural vertical headed by a General Manager. The company has benefited immensely from this decision as is evident from the rising sales graphs for their products.
The Chief Guest, Sam Balsara, CMD, Madison Group urged the rural marketing agencies to look for scale in rural communication. He felt that marketers had achieved scale in rural sales but not in marketing communication. His advice was that rather than looking at differences we should look at commonalities in the rural markets as this would help achieve scale. He explained that the urban market had evolved significantly since the opening of the economy in 1991 because the media achieved scale through electronic and print media.
These awards were instituted to promote and honor the brains behind rural innovations in the field of advertising, marketing, brand activation/ promotion etc. There were 11 categories of awards and nine subcategories especially to reward creative talent under Creative Awards.
In total twenty nine awards were distributed in the Award Ceremony along with one Special Jury Award. The Impact Communications was at first position with 11 awards which also includes Special Jury Award , RC &M was at number two position with seven awards and MART & ITC Limited ABD were at number three with three awards each. Ogilvy bagged two awards.