Richard Beaven to Head Dubai Lynx 2009 Media Jury

Richard Beaven, Worldwide CEO of Initiative, and Dylan Taylor, the Direct Creative Director of BMF, have been appointed Media Jury President and Direct, Sales Promotion & Interactive Jury President respectively for the 3rd Dubai Lynx Awards, the leading creative advertising and communications awards for the Middle East and North Africa.

Richard Beaven, an international marketing, advertising and media expert is responsible for leading Initiative’s worldwide strategy and operations. Working with a host of top clients, he is attributed to bringing innovative approaches to the position. “Media is now taking centre stage in communications in MENA. I’m looking forward to seeing the outstanding media ideas and results coming from one of the world’s most vibrant regions,” said Richard on his appointment as Media Jury President.

An experienced judge of many awards, Dylan Taylor, now based in Australia, has also worked in the UK, Dubai and Bahrain, and has picked up many awards himself along the way. Commenting on his role as Direct, Sales Promotion & Interactive jury president, Dylan said, “I’m really excited to come back to the Middle East, it’s such a vibrant place. It will be great to see how the work has progressed, and I’m looking for some standout pieces that cement the region’s place on the creative map.”

Both Richard and Dylan will each lead international jury panels, professionals in their fields.

Philip Thomas, CEO of Cannes Lions, organisers of Dubai Lynx said, “We are truly delighted to have Richard and Dylan on board to chair these two juries and I’m sure that their leadership skills, international experiences and knowledge will add to the burgeoning reputation of the Dubai Lynx as the foremost creative awards in the region.”

Entries for the 3rd Dubai Lynx Awards open on 2 December 2008. The 2nd Dubai International Advertising Festival will take place from 15-17 March 2009 at The Palladium, located in Dubai Media City.

Richard Beaven is an internationally experienced change agent focusing on media agency organisations. He is responsible for leading Initiative’s worldwide strategy and operations, a role he has held since spring 2008. Clients include Bayer, Hyundai, KIA, and Unilever.

Since Richard joined Initiative in 2006, the agency has won a number of new client assignments in North America and significantly expanded its relationship with several others. His leadership, vision and reputation have brought new talent to Initiative, and been a catalyst in developing innovative new approaches and partnerships.

In 2008 he was recognised as Mediaweek’s Media Executive of the Year and ‘Media Maven’ by Advertising Age.

Richard has more than 22 years of marketing, advertising and media experience. Prior to joining Initiative, he was Managing Director for MediaVest, USA, where he led some of the industry’s most prestigious assignments, including Procter & Gamble Communications Planning and Coca-Cola as well as playing a key role in building Digital and Consumer Planning capabilities.

In Europe, Richard was a driving force in the transformation of Leo Burnett Media into Starcom UK, and the successful merger of Starcom with BBH’s Motive.

Richard studied Business, Advertising and Marketing at Bristol Polytechnic in the UK and is a keen student of documentary photography.

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