Reliance Mobile, the official global partner for the 2009 edition of ICC World T20 Championship, has announced that Reliance Mobile will go Live with all ICC World T20 matches through its R-World VAS platform. Reliance Mobile subscribers will be able to catch all the excitement of this championship on their handsets. Reliance Mobile will also provide subscribers an option to have match scores and expert commentary on the matches as their caller-tune.
Commenting on Reliance Mobile’s relationship with ICC World T20 Championship, Sanjay Behl, Group Head, Branding & Marketing, Reliance Communications said, “As the designated Global Partner for all ICC events till 2015, Reliance Mobile is privileged to be associated with this exciting tournament. The association has given us an opportunity to offer our customers special access to ICC World T20 led cricket content through our R-World VAS deck. We are initiating various consumer-friendly promotions and initiatives for our customers based on the exciting world of ICC World T20 cricket.”
Reliance Mobile is creating a special ICC World T20 zone on R-World. This special zone will be loaded with exclusive videos, wallpapers, ringtones, animations, live score as well as m-games related to the championship. R-World is a virtual one-stop-shop for entertainment, communication, gaming and m-commerce. It has hundreds of useful applications and over 2,00,000 content titles.
Reliance Mobile will also be launching the “Cricket Dhanadhan” subscription offer. Subscribers availing this offer will get score updates through SMS. They will also get other news updates related to the ICC World T20 championship. As part of this special subscription offer, Reliance Mobile subscribers can call a special toll-free number to listen to live score updates.
Former India batsman and ICC ambassador Dilip Vengsarkar said, “The ICC World Twenty20 is a chance for us to celebrate this relatively new brand of cricket. It is a measure of how healthy the game of cricket is that we now have three viable and successful formats of international cricket and I am looking forward to seeing the thrills as all the best players in the world get together in England.”
ICC Chief Executive Haroon Lorgat said, “The final preparations are now being made to the second ICC World Twenty20. The fact that India is the defending champion means the matches will be keenly followed in that part of the world and it is going to be fun to see if Mahendra Singh Dhoni and his team can win it again this time around. We have just released more tickets on to the market for the general public to access. For those who cannot get to England for the tournament, our host broadcaster ESPN Star Sports will be showing every match Live across 200 countries around the world.”
Former Cricketer Dilip Vengsarkar concludes, “Although it is difficult to predict what will happen in Twenty20 cricket, I think India will be very difficult to beat. They have exciting players like Dhoni, Yuvraj, Sehwag and Harbhajan and they also have the confidence of knowing they are the champions at this event. It’s going to be a great tournament and I know there will be 11 other captains – not just Dhoni – who will want to get their hands on this beautiful trophy when 21 June comes around.”