Overall 92.7 BIG FM reaches out to 41.6 million listeners nation-wide up 17% from last quarter . 92.7 BIG FM has the highest reach among all radio stations in the Hindi speaking markets. 92.7 BIG FM successfully hosted the 4th season of its annual properties in the green space – The BIG Green Ganesha across 13 cities and BIG Green Durga in Bengal.
Nine leading actresses or Divas of Bollywood – turned Devis this Navratri, as the station upped the Bollywood ante, sharing updates on how these leading ladies celebrated the festival .
BIG Television Awards hosted in association with Star Plus, was a resounding success, garnering highest market share of 25% and a 2.8 TVR, making it the highest rated show across Hindi GEC’s on that day.BIG Regional Rising Star Awards, conceptualized with the aim of recognizing the emerging talent in the genres of music, movies, television, dance, theatre and sports was very successfully hosted across the regional languages of Bangla, Punjabi, Rajasthan and Kannada.
Commenting on the performance, Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “We are happy to report another quarter of robust PAT performance in our radio business despite seasonal challenges. The radio business continued its strong growth trajectory and we look forward to the opportunities from Phase III. Our television channels continue to remain leaders in their respective genres and will be key beneficiaries post digitization, given the sharp uptake potential in subscription revenues and significant reduction in carriage costs. All our businesses are at an inflection point and poised for incremental growth. We expect this momentum to continue on the back of the buoyant festive season as we continue to deliver value to our stakeholders.”
The BIG CBS Channels consolidated their position and stands as the No.1 English General Entertainment Network. Striking success of BIG CBS PRIME as it emerges No. 1 Channel, beating AXN: week 36, CS 25-44 SEC A male, all day relative market share.
All Women Love BIG CBS Love! The Channel, captures highest market share: Week 36, CS 15-34 SEC A Females, all day, relative market share.BIG CBS Prime’s home grown property – ‘India’s Sexiest Bachelor’ received phenomenal response from audiences as it drew the curtains to a successful first season
Backed by the success of India’s Sexiest Bachelor, the network has announced its next home-grown property on BIG CBS Love – India’s Glam Diva’s which will select the most glamorous Indian female.In keeping with audience taste requirements, BIG CBS Love launched a Bollywood countdown show – Bollywood Tonight, giving audiences a sneak peek into the lives of Bollywood biggies
BIG MAGIC, the variety entertainment channel targeted at the Hindi heartland – UP, MP, Bihar & Jharkhand has grown at a quick pace to move ahead of regional print and TV channels and stands strong as the No.1 media platform in the region.
The Channel has a cumulative reach of 1.4 Cr unique viewers (5 week avg / TAM wk 34-37) in the heartland .Pumping up its variety entertainment offerings, the Channel launched a slew of shows ranging – sitcoms – Phir bhi dil hai Hindustani and Naadaniyaan, two kids shows Super Sunny and Junior G, the iconic saas-bahu comedy serial Tu Tu Main Main and a highly entertaining sports show called Zabardast Wrestling. These new additions, promise enhanced appeal for the channel, building on its current leadership position.
BIG Productions produced the very successful Saregama Little Champs for Zee TV. BIG Productions also received the ITA Award for the best music based TV Show – 2011 for the show.Launched home grown format show for kids called Badmaash Company for Colors .
BIG Productions created history with their show – Motibaa on ETV, becoming the longest running successful Gujarati daily soap with the completion of 500 episodes. It is the only daily soap in Gujarat to touch 1+ TVR consistently in the 8pm slot for the last 5 years.Launched marquee shows like BIG Memsaab and BIG Baal Kalakaar for the Hindi heartland.BIG Production marked its entry into the Southern market with a game show called Money Money on MAA Maa TV Telugu. The program rated 3.75 in the opening week with excellent local response.