Reliance Broadcast Network Limited’s initiative in the digital space, offering mobile and online solutions – BIG Digital, announces the launch of India’s first ever talk internet radio christened BIG Net Radio. Through this pioneering initiative, BIG Digital is looking at capitalizing on the growing internet user base, both in India as well as the global Indian diaspora, seeking this entertainment. This specialized talk internet radio channel will offer entertainment across the pegs that most appeal to Indians, ranging Bollywood, spiritual and humor.
The content available on BIG Net Radio is designed to appeal to audiences who seek quick and brief entertainment capsules which help them de-stress. Designed as a snack in – snack out entertainment option, fresh content will be uploaded each day to ensure entertainment is latest and current. Launching as a free of charge service to users, the content of BIG Net Radio has been specifically crafted to offer complete entertainment, as well as to put forth unique opportunities for advertisers to reach out to a rich specific audience base of over a million entertainment seekers on the internet.
With an excellent opportunity to monetize through page branding and banners and the 3G revolution knocking at the doors, the opportunity for BIG Digital’s BIG Net Radio is tremendous. Marking the beginning of its ambitious plans, this business division will take BIG Net Radio beyond talk, penetrating various facets of people’s lives via local & regional music playouts, thereby encouraging local talent and serving hyper-local tastes. Ensuring promotion of this latest offering, the product will be promoted across the media vehicles of the multi-media entity of Reliance Broadcast Network Ltd., ranging radio, outdoor, below the line and more
Speaking on the launch Soumen G. Choudhury, Head of Radio and Digital Business, Reliance Broadcast Network Ltd. said, “This pioneering initiative from Reliance Broadcast Network, re-affirms our endeavor to provide India with the entertainment of their choice, which is latest and in keeping with the times. India has over 50 million internet users, out of which consumers in the age group between 18-30 years are increasingly using internet as a medium to stay connected as well as use it to attain greater source of entertainment, posing an excellent audience base, which advertisers seek. Online advertising in India is expected to grow at the rate of 32 percent between 2010 and 2013 to touch Rs. 20 billion in 2013, only highlighting the humongous potential that lies before us.”