Reliance Big Entertainment has announced that it has launched an out- of-home (OOH) advertising campaign for BigOye.com. An entertainment website, BigOye was launched recently.
The OOH advertsing campaign has been designed by Marching Ants, it gives an insight into the kind of services that the website offers. The campaign is centered around spoofs on recent movies and has been unveiled with the tagline ‘Hit gayi ya pit gayi….janiye…BigOye.com’.
“BigOye.com is a one-stop entertainment website. We aspire to become the definitive destination for news and views on all movies – Bollywood, Hollywood, regional and international. The advertising campaign that we have designed for the launch phase is based on this passion for movies and will surely catch everybody’s attention ,” Arun Mehra, chief marketing officer, BigOye.com and Zapak Digital Entertainment, said.
Neerja Kale, Businees Development Head, Marching Ants, adds: “Innovation and creating a disruption was the key focus for the outdoor campaign. The depiction in a lighter vein not just drives the brand message but resonates well with each one of us as a movie viewer.”