Reliance Big Entertainment Launches

Reliance Big Entertainment Pvt. Ltd has announced the launch of; a one-stop entertainment website devoted to movie enthusiasts and film celebrities the world over. has rolled out an exciting new OOH advertising campaign in Mumbai to announce the launch of the website.

An end-to-end movie-based platform, offers users exciting film trivia, information and services on a single platform. Celebrating movie fans and their love for cinema, gives its users the latest in movie news and reviews, celebrity gossip and buzz. The launch campaign gives an insight into the kind of services that the website offers and offers an immediate emotional connect to all film buffs.

Centered around spoofs on recent movies, the concept of this campaign comes from the viewer itself. It simply captures a viewer’s reaction to a particular movie. While some movies prove to be good entertainers, others make you leave the auditorium mid way. The campaign hits home its message with the punchline ‘hit gayi ya pit gayi….janiye…’ is seamlessly integrated with partner sites like Bigadda, Zapak and Bigflix. The site offers special games based on movies which are powered by Zapak. Bigflix offers you the convenience of ordering your favorite movie DVD’s at home. Catch up with the latest blogs, reviews and videos from This integration makes Bigoye a consolidated single product for Bollywood.

Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd, one of the key partners in said, “ is a one-stop entertainment website. We aspire to become the definitive destination for news and views on all movies – Bollywood, Hollywood, regional and international. The advertising campaign that we have designed for the launch phase is based on this passion for movies and will surely catch everybody’s attention.” offers value added services like booking show tickets, exclusive merchandise and new ringtones. is the portal to visit before deciding on which movie to watch. It provides the audience with a comprehensive and fair rating of the latest movies. It is also a platform for consumers to write their reviews and give their own ratings on the latest movies.

Speaking on the campaign, Neerja Kale, Head of Business Development Marching Ants, the creative agency for the campaign said, ‘Innovation and creating a disruption was the key focus for the outdoor campaign. The depiction in a lighter vein not just drives the brand message but resonates well with each one of us as a movie viewer.

Leave a Reply