Tuesday evening Reebok and Brand Ambassador Mahendra Singh Dhoni joined hands in felicitating kids who showcased their creativity and the “I am What I am “ attitude in the recently concluded Rbk Paint Your T-shirt Contest. The kids, who were flown in from cities across the country, were thrilled to walk the ramp with the Indian Cricket sensation.
Reebok’s Paint your T-shirt campaign targeted kids through the TV and Retail media.
“ We at Reebok celebrate this uniqueness of kids and help them fulfil their potential by providing them products with pat-breaking technologies. Notable amongst them is VERSAFLEX which helps in proper foot and arch development for growing kids. As a brand we have an enormous opportunity ahead of us to be the enablers for kids to fulfil their potential” Subhinder Singh Prem, Managing Director, Reebok India Company, said .
The biggest award for these kids in appreciation of their efforts was the sports scholarship which was awarded to them by Reebok that would endow the winners of the Paint your T-shirt contest with a pair of shoes every year till they complete school. Reebok also plans to create a complete line of t-shirts inspired by the designs created by these young designers.