With the new avatar of cricket gaining popularity among all age groups, Reebok India, the leading sports brand has launched a dedicated cricket website – www.rbkcricket.in for all the cricket fans.
“Being the market leader with 51% market share, this is another serious sports related initiative from Reebok India to bring sports closer to the consumers. The site offers players related information, trivia, games and most importantly live match simulation. For a cricket lover, it’s a great way to stay tuned into matches and also read up interesting stuff on their favourite players” Shamim Sajid, Director Marketing, Reebok India Company, said.
The site offers interesting information on the campaigns done by Reebok supporting the different games. It also provides post match reviews, schedule for the world cup, articles about Cricket, games, RBK Fan Gear that have images of the TEE’s having the photographs of their favorite Cricket star making it interesting for all cricket fans.The site also provides the profiles of the cricketers.Reebok has a 10 year long partnership with Rahul Dravid, MS Dhoni, captain of the Indian 20:20 team and 9 other players out 11 in current 20:20 team are with Reebok.
The site is also representative of innovation in digital and how digital as a medium is used creatively and effectively by Reebok to reach out to their TG.
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and ranks at the top amongst international footwear companies in India. The Company’s brand vision is fulfilling potential, its mission – Always challenge and lead through creativity. Reeboks brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more than 900 trainers till now.