Following the recent alignment of some of its key brands with BBH India, Marico Ltd has assigned the creative duties of its two other brands – Sweekar and Revive – to Rediffusion Y&R. Rediffusion Y&R already handles Marico brands like Hair & Care and Silk & Shine.
The development was confirmed by Nisha Singhania, Executive Vice President, Mumbai, Rediffusion Y&R.
Marico Ltd is now working with three agencies for its consumer product business – McCann Erickson, BBH India and Rediffusion Y&R. McCann Erickson is handling the mother brand of Parachute coconut oil and Saffola whereas BBH India will work on Parachute Therapie Hair Fall Solution, Parachute Advanced After Shower, Mediker, Nihar Naturals and Parachute Advanced Starz.
The incumbent agency for the brands that are now aligned with BBH India and Rediffusion Y&R is Publicis Ambience.
Marico Ltd’s products and services in hair care, skin care and health food are available in more than twenty countries in the Middle East, the Asian Sub-continent, Australia and the US. Marico markets well-known brands including Parachute, Saffola, Kaya, Sundari and Fiancee.
Source: Bombay Adclub