Rediffusion YR signs on with Abhijit Pradhan

Superstar Business Solutions is partnering Rediffusion Y&R on its group wide change management initiative. Led, by Abhijit Pradhan, who recently started this venture with 16 years of experience in Media, Marketing and Advertising with leading brands including MiD DAY, Contract, Times Group, Sony and Fosters, the company offers business enabling interventions that help organisations achieve their short and middle term goals and simultaneously develops individual performers as well.

Abhijit Pradhan, Chief Explorer, Superstar is very excited about the initiative. “Rediffusion as an agency has been taking landmark steps in the market today, and with Mahesh Chauhan taking charge as Group CEO, is committed to an aligned vision across the group. Superstar as an objective external partner would help the management align this vision to make it a working reality. This would be done by exploring new management interventions like Executive Coaching to support high performers and potential leaders, which Superstar specialises in. The engagement would be for a period of 6 months.”

“We found a meeting of passion and minds with Superstar and decided to partner with them in this crucial juncture in Rediffusion’s journey” says Mahesh Chauhan, Group CEO, Rediffusion Y&R.

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