Yatra.com, the leading online travel brand, has appointed Rediffusion Y& R, one of India’s leading advertising agencies and Motivator, a part of India’s largest media buying house Group M in July.
Speaking on the appointment of the agencies, Nikhil Rungta, Head-marketing, Yatra.com, said, “The Online travel category has come a long way in the last 3 years. More consumers are planning their travel and booking online than ever. Yatra.com with its first-in-class products has led the evolution of the category and now will also like to be the thought leader through its marketing and communication to help expand the market. Both Rediffusion and Motivator came up with very good strategic insights that will help us take brand yatra.com to the next level”.
Rediffusion Y& R and Motivator have been appointed after 2-month long intensive multi-agency selection process. Yatra.com’s marketing team spearheaded by Nikhil Rungta will be working closely with both the agencies.
While Rediffusion Y& R will be responsible for designing the advertising strategy and creative deliverables for the entire gambit of travel services offered by Yatra.com, ranging from holiday packages to value adds, domestic to international travel etc; Motivator will be exclusively handling the media buying duties.
One of India’s leading travel companies, Yatra.com has been known for its unique marketing strategies. Some of the recent ones being the promotional tie-ups with IPL Delhi Daredevils team and Bollywood blockbusters such as ‘New York’ and ‘Chandni Chowk to China’.
Yatra.com has been a pioneer in introducing innovative services and applications for its customer such as cash-on-delivery of domestic and international flight tickets, compensation to the customers for flight delay, partial payment options for hotel bookings and international flight booking and many more. With the appointment of agencies, Yatra.com looks enhance brand visibility and leverage the brand across India.