Rediff.com India Limited, India’s leading online portal, has announced the launch of its international site optimized for a wide range of mobile phone screen resolutions.
The new design enhances readability as easily on a mobile phone as on a PC thus providing a seamless experience. The content is organized in a way to aid effortless discovery of latest updates, most popular content and archives from the month and the week.
The growing popularity of social networking has been given due importance in the form of social bookmarks, message boards, answers and sharing features, thus helping the user connect with other users with similar tastes.
The content on the site is accompanied with tags and intelligent recommendations to enable the user to discover more relevant content, thereby increasing engagement with the site.
“Users can now expect to experience the joy of discovering more of the stuff they like and connect with other users who share the same tastes” says Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd.