Mumbai : Red Label, the largest tea brand from the house of Brooke Bond, having a heritage of 140 years, is re-launching in October 2010. As part of the re launch, Red Label will have a new advertising campaign launching in October.
For the first time the brand will have a Bollywood celebrity as part of the campaign. The latest commercial featuring Anupam Kher is aimed at promoting the known goodness of drinking tea which is rich in flavonoids and has scores of health benefits. With its new positioning Red Label seeks to educate the consumers to bust the age old myths of tea being unhealthy, by focusing on how flavonoids benefits family health.
Commenting on having Anupam Kher endorse Red Label, Arun Srinivas, Category Head-Beverages, Hindustan Unilever Ltd, said, “Brooke Bond will be re-launching Red Label tea in October as not just a tasty but healthy drink. As part of the re-launch, Red Label has roped in Anupam Kher, Bollywood film actor for its lead commercial. Anupam Kher was our first choice as he is a veteran in the film industry with versatile acting skills, a committed family man and has maintained his fitness levels over years. He endorses healthy habits and diet which fits in with Red Label brand positioning.”
The re launch will involve a change in Red Label’s brand positioning of being tasty and healthy. Red Label reveals the fact that it is a blend of tea leaves rich in natural flavonoids which give Red label its great taste and colour. Also it is proven that tea rich in flavonoids helps in improving the blood circulation which is good for your family’s health.