Red Herring Magazine has announced its 2008 finalist for the Asia Top 100 awards. Previous winners include Google, Baidu, Skype and eBay. Touchmedia is the only interactive mobile media finalist and this is the first time this type of company has been recognized, demonstrating an advertising client shift to media that can show clearly measureable results and a precise ROI on ad spend.
CEO of Touchmedia, Micky Fung, commented, “We are absolutely delighted to be a finalist and feel it is recognition for the whole team of our achievement. Our sales growth in the last year has been over 1000% and we are focused on cash sales, not barter or other revenue sources, unlike some new media.” Micky continued, “Touchmedia has also launched our interactive touchscreens in Beijing, Guangzhou and Shenzhen in the last 2 months. With Shanghai we now have 15,000 screens reaching over 600,000 people a day. We have been sold out for the last 2 months and, with advertising spend a little tighter, we expect more clients to move to a medium that can precisely measure their return on every kuai spent.”
Red Herring is a global media company uniting the world’s best high technology innovators, venture investors and business decision makers in a variety of forums. Red Herring’s magazine is known as the “The Holy Bible of the Silicon Valley”, and its annual 100 Asia Awards Event is regarded as the most forward-looking around the world. This is the 4th annual Red Herring awards in Asia. The finalists were selected from more than 1000 companies nominated in over 16 countries including China, India, Japan, Singapore, South Korea, Australia and Vietnam.
Touchmedia was founded in 2003, by Micky Fung, to develop state-of-the-art touchscreen media technology in China. It is the first and largest in-taxi interactive media company, delivering innovative digital media solutions for clients and the out-of-home advertising industry in China, at a time when reaching affluent consumers on traditional media is increasingly challenging.