Red FM's Popularity Graph Soars in Mumbai

Red FM’s popularity graph is soaring in Mumbai .Bet it the 62 weeks, 52 weeks, 26 weeks , 13 weeks or the latest week, RAM rankings have pushed Red FM to the top position among FM stations in Mumbai in both Shares and Cumes .

Market : MUMBAI

Demographic : All People 12+

Universe (000): 7347

All Days, 24 hrs

Place of Listening : All

Red FM Rank

Share %

1

1

1

1

1

62-wk avg

52-wk avg

26-wk avg

13-wk avg

Latest wk

Red FM 93.5 Mumbai

18.8

18.6

18.2

18.7

18.5

Radio City 91.1 Mumbai

17.4

17.4

16.9

17.4

18.3

Big FM 92.7 Mumbai

15.6

15.4

16.4

17.0

16.4

Radio Mirchi 98.3 Mumbai

14.3

14.0

13.3

12.8

12.9

Radio One 94.3 Mumbai

9.6

9.1

8.9

8.4

7.9

Fever FM 104 Mumbai

4.5

4.7

5.1

5.4

6.1

Meow FM 104.8 Mumbai

2.0

2.0

2.0

1.8

1.6

Cume (000’s)

1

1

1

1

1

62-wk avg

52-wk avg

26-wk avg

13-wk avg

Latest wk

Red FM 93.5 Mumbai

4536

4419

4475

4656

4935

Big FM 92.7 Mumbai

4061

3927

3892

4005

4332

Radio City 91.1 Mumbai

4001

3911

3917

3968

4260

Radio Mirchi 98.3 Mumbai

3816

3772

3919

3960

4240

Radio One 94.3 Mumbai

3619

3540

3491

3468

3680

Fever FM 104 Mumbai

1505

1598

1631

1604

1863

Meow FM 104.8 Mumbai

1182

1182

1182

902

909

Red FM is clearly the listener’s consistent choice and has been for over a year when it comes to quality content and entertainment. Not only has Red FM been consistent at the top, it also boasts of the No.1 Morning show, Morning No.1 with Malishka and the No.1 Evening Show, Mumbai Local with Mantra. Both the shows have been consistent leaders over 62 Weeks in both Shares and Cumes according to RAM (Radio Audience Measurement).

Red FM is the consistent leader across 62, 52, 26 & 13 weeks and also in the Latest week! In both Shares and Cumes. Red FM leaves the nearest competitor behind with a Lead of over 5 lacs in Cume in the latest week. Mumbai’s No.1 Morning Show, Morning No.1 with Malishka leads in both Shares and Cumes. Mumbai’s No.1 Evening Show, Mumbai Local with Mantra leads in both Shares and Cumes.

Commenting on the Red FM’s consistent performance, Anuj Singh, Station Head Mumbai and National Marketing Head, Red FM, said, “The consistent leadership of our station just goes to prove that Red FM knows and reflects the pulse of the city and is widely appreciated by the masses for the same. With top jocks like Malishka and Mantra in our leading morning and evening shows and our line up of superhit music and content, we have consistently proven our supremacy in this market! We will continue to deliver with the same attitude and zest and keep reinventing ourselves to stay in tune with our listeners.”

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