Morning No. 1 , a popular morning show on Red FM has completed three years of entertainment, interactivity, winning awards and . In keeping with the theme of ‘Bajaao for a cause’, this year Malishka , the show host is all set to share her joy with the children of Make-a-Wish Foundation, and fulfil any wishes that they might have.
Morning No. 1 will not just be celebrating its birthday with listeners but extending their happiness to these very special kids. Malishka will visit Make-A-Wish Foundation to meet all the children and do her best to make their wishes come true – be it bicycles, toys or just chocolates! Not only that, she will be sending out an appeal to all Mumbaikars through the radio station, to come forward in what ever way they can to make these wishes come true. Celebs like Katrina Kaif, Neha Dhupia, Bobby Deol, Brett Lee, etc. have come forward to endorse the cause on Red FM and make appeals to Mumbaikars to come forward and support this endeavour by adopting wishes.
Speaking on the initiative, Anuj Singh, National Marketing Head and Station Head (Mumbai), said, “We at RED FM believe we can make things happen. Bajaao for a Cause, RED FM’s CSR arm, stands for not only raising issues, but also driving action! After receiving tremendous response for our efforts last year, we aim to bring hope and joy to these children by bringing a smile upon their faces!”
“It’s been a fantastic journey so far for Morning No. 1! Keeping up with the spirit of the show, we decided to share our joy with these children. There is nothing like putting a twinkle back into little shining stars to brighten lives. There are so many wishes the kids have that there can never be enough people helping out! And I am going to do all I can and ask as many people as I can to help us in this cause…” said the bubbly and vivacious RJ Malishka.
Commenting on the occasion, Mr. Mukul Gupte, CEO, Make-A-Wish Foundation® of India, said, “We don’t just grant a wish, we also create hope, strength and joy for children with life-threatening illnesses. Our heartfelt thanks toRED FMand RJ Malishka for giving the cause a platform through “Bajaao For A Cause”to reach out to masses and help make more wishes come true. Here’s wishing RED FM many more years of committed listeningby all Mumbaikars!”
Last year, Malishka came up with a novel idea of devoting the show’s 2nd birthday towards educating the children of CCDT (Committed Communities Development Trust). This initiative received tremendous response from listeners who came ahead to support the initiative wholeheartedly and pledged Rs. 14,00,000 for the same. As part of its responsibility towards society, RED FM has been involved in numerous activities that positively impact the lives of Mumbaikars.