RED FM’s RJ Anurag Pandey is back this festive season to take RED FM listeners on a spiritual journey like no other… This Ganesh Utsav, Anurag Pandey will transform into his avatar of Pandit Pandey to celebrate the grandeur of Lord Ganesha. Starting September 3, Pandit Pandey along with his entourage will visit pandals across the city to perform Aartis and will share his experiences with the listeners of RED FM through his Ganesh Diaries, encapsulating his experiences and visits to various pandals and homes.
Commenting on the initiative, Anuj Singh, National Marketing Head and Station Head (Mumbai), said, “RED FM prides itself in identifying the pulse of the people. Ganesh Utsav is one festival that is celebrated with pomp and splendour across the city. Mumbaikars set aside time to visit their favorite deity in pandals! Keeping in mind Mumbai’s enthusiasm for the festival, RED FM’s Pandit Pandey will join Mumbaikars in the worship of Lord Ganesha through his Aarti yatra across pandals in the city and will bring alive the same experience through the Ganesh Diaries. Not just that, with our unique association with mypopkorn.com they also catch all the action online!”
With Red FM’s unique initiative of ‘Pandit Pandey ki Aarti Yatra’, Ganesh pandals are the most happening place to be! Pandit Pandey will also encourage Ganesh Bhakts to participate in an exciting contest called Red FM Pandalon Ka Raja. The categories include – Best Theme, Best Ganesh ji ki Murti and Most Environment Friendly Ganesh.
To register participants will have to simply SMS Red Pandal to 58558 and will then be required to send videos of 2-3 minutes showcasing their themes and concepts, to the Red FM studios or alternatively, upload them on mypopkorn.com. The most clicked through videos will be short listed and the Red FM Expert panel will then choose the winners of the contest who will be duly awarded a Trophy & Prize by Pandit Pandey! In addition to this, listeners can also watch Pandit Pandey and his Aarti Yatras by logging on to mypopkorn.com.