Bringing alive the spirit of Durga Puja in the city is RED FM’s team with their exclusive tie-up with the biggest Durga Puja in Mumbai – the Lokhandwala Durga Pooja Mahotsav organized by playback singer Abhijit. Keeping with the festivities RED FM’s RJ Mantra a Bengali himself, will have a line up of interesting snippets and information on the festival of Durga Puja, being a Bengali this festival holds a special place in his heart and he will bring all the excitement and religious fervor that is associated with the festival for RED FM Listeners. Along with that, RED FM will cover the Lokhandwala Durga Pooja Mahotsav with live coverage of all the events along with interactions with the celebrities and devotees present there such as Abhijeet Sawant, Hema Malini, on why Durga Pooja is so special to them.
Along with this, RED FM Kolkata has tied up with a record 21 Durga Puja pandals across the length and breadth of Kolkata, some of which are Suruchi Sangha, Babubagan Club, 25 Pally, Bose Pukur Sitala Mandir, Bharat Chakra, Ajeya Sanghati, etc. For the entire period of Durga Puja, RED FM Kolkata will have live links from the various venues and interactive kiosks at the pandals where the RED FM RJs will interact with the audiences and distribute Red FM goodies.
Commenting on the initiative, RED FM’s National Marketing Head and Station Head, Anuj Singh, said, “RED FM’s programming reflects the mindset of the city and its people. With each festival we try and ensure that we bring alive the essence of that festival through our on-air and on-ground activities, recently during Ganeshotsav in Mumbai, RED FM’s Pandit Pandey had gone for his annual Aarti Yatra, during Navratri, RED FM gave all its listeners a chance to win season tickets to the best Navratri events across the city, including Sankalp, Preety Pinki, Radio Club Dandiiya events, etc and now for Durga Puja we have tie-ups with the best of pandals and promise to bring all the religious fervor of the Puja for our listeners”