To help Mumbaikars combat the monsoon menace, Red FM has rolled out an extensive monsoon plan. Listeners can now ‘Vote for Boat’ on Red FM if they think that their area will drown in the downpour.
The area with the highest number of votes stands to win the Red FM boat! The boat will be handed over to the civic authority of the area for rescue operations during the monsoons. Red FM will also be providing life jackets and monsoon survival kits along with the boat.
“After receiving tremendous listener response for its ‘Vote for Boat,’ initiative in the last 2 weeks, Red FM chose some lucky listeners to test ride the Red FM Boat along with the Red FM crew including RJs Malishka & Mantra. The lucky listeners got the opportunity of a lifetime to interact with their favorite Red FM RJ’s Malishka & Mantra and also with a ride on the boat itself,” said the Channel CEO.