RED FM has swept the WOW Awards 2009, winning 9 awards in prestigious categories. The awards held on March 6, 2009, felicitated the best and most deserving in Events and Experiential Marketing. RED FM picked up nine awards in various categories from amongst 472 entries.
Expressing his delight at this victory, Abraham Thomas, COO, RED FM, said, “For us at RED, Events and activation are a way of life! Brand Red has been built on the pillars of touch point marketing and events and experiential marketing! We are the converts and who better than Red to understand the importance of events and experiential marketing in brand promotions. From the initial activation pitches few years back, to our numerous associations with various properties / events / movies, etc. to the Bajaate Raho Awards, our happy clients and partners stand testimony the success of our initiatives. We will continue to deliver 360 degree WOW experiences!”
Anuj Singh, National Marketing Head and Station Head Mumbai, Red FM, said, “It’s a great initiative on the part of Eventfaqs to felicitate excellence in events and experiential marketing, it’s a much needed category of awards considering the excellent work that has been happening in India in this field. We have kick started the year with a bang by winning 9 WOWs and it’s great to receive all the encouragement and appreciation from the industry.”
He further added, “At the WOW awards, Red FM not only competed with 472 entries and 85 entrants comprising of the biggies of the event industry, it also swept the award function by bagging the largest number of awards. Not only did Red FM win all the radio category awards, it also won two general category awards adding another feather in its cap”