RED FM Sweeps 11 ERA ‘09 trophies

RED FM is under the familiar spotlight yet again! Continuing its winning streak this year, Red FM, the station for expression swept the Indian Excellence in Radio Awards 2009 bagging 11 awards in prestigious categories, with the feather in the cap being the award for the ‘Best FM station’ after last year’s ‘Best FM Brand’ award. The Excellence in Radio Awards held on May 27, 2009 felicitated the best and most deserving in the radio industry.

The awards in various categories including those for: best FM Station – Red FM Mumbai ,best Breakfast Programme /Show (Hindi) – Morning #1 , best Programme Broadcast After 11am (Hindi) – Mumbai Local , RJ of the Year (Hindi) – RJ Malishka , best Creative Campaign – Red FM’s Bajaao For A Cause – Make A Wish ,best Media Campaign – Red Mike Campaign ,best Community Service Award – Bajaao For A Cause , best Radio Promo – In-House (Hindi) – Fauji # 1 Promo , best On Ground/Activation by an FM Station – Red FM’s Bajaao For A Cause – Make A Wish , most Effective Use of Radio in an Activation Campaign – Red FM’s Activation For IPL’s Mumbai Indians and best Breakfast Programme/Show (Tamil) – Suryan FM, Chennai – Chinna Thambi Periya Thambi.

Abraham Thomas, COO, Red FM, expressed his delight at yet another victory, “It’s amazing to receive this appreciation from our peers in the industry. Our continuous streak of victory at industry forums like these, prove that we are doing something right with our innovative promotional concepts, immensely talented jocks and programming & marketing strength. Clearly our strategy of building our brand with the listener in focus has worked and we will continue to focus on finding new ways to touch the lives of our listeners.”

This win comes close on the heels of the WOW awards 2009 where Red FM swept the awards winning the highest number of awards – 9 in all – in events and experiential marketing. Red FM has now added 11 new awards to its kitty at the Indian Excellence in Radio Awards. Red FM has won over 60 awards, making it one of the Most Awarded FM Brands in the radio industry.

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