Known for its social initiatives , Red FM has now announced ‘Quit Smoking Express’ campaign With an aim of spreading awareness regarding the dangers of smoking amongst youth .‘Pfizer presents Red FM Quit Smoking Express,’ will persuade people to quit smoking on the occasion of World No Tobacco Day.
“Red FM has always been at the forefront in bajaaoing issues that concern the society under our CSR umbrella, Bajaao for a Cause. Cigarette smoking is an ill that affects not only the smoker but also his family and friends. Through this initiative we are not only trying to get the masses to quit smoking but also helping them get over this addiction by giving them information though a toll free number and website provided by Pfizer ,” Anuj Singh, National Marketing Head and Station Head (Mumbai), Red FM said .
Starting from May 25th, this campaign comprising of on air and on ground elements will culminate on May 31st in the cities of Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad. As part of the on ground activation, the Red FM Quit Smoking Express, comprising of private buses will travel the roads of these cities propagating the anti smoking message.
This road show will give a unique opportunity to the masses to show their concern for loved ones who might be addicted to smoking, through a signature board on the bus and special personalized messages delivered on-air by the RJs on-board the express. Flyers and pamphlets distributed during the activity will advise listeners on the way to Quit Smoking. A special toll-free number 1800 4190 190 will also be offered to people to help them to quit smoking.
As part of the on-going social initiatives under the CSR umbrella, ‘Bajaao for a Cause,’ Red FM has helped spread awareness about tobacco abuse in the past by associating with organizations like Salaam Bombay Foundation that actively campaign against tobacco abuse.