Red FM , on the eve of World Music Day , brought for its audience a unique musical experience . In a first of its kind integration Red FM, the station of expression and major music retailer, Planet M got together to celebrate the sprit of Music across Mumbai, Delhi & Kolkata.
In a day long activity, Red FM ran a unique music contest called ‘Kaan Mein Dum Hai to Aaa’ where they dared listeners to prove their musical mettle on air by recognizing snippets of songs, answering trivia questions, etc. This contest was also be extended across Planet M outlets. Listeners had to send an SMS Red Planet M to 58558 to become eligible for this contest. On receiving the response message, they had to walk into their nearest Planet M outlet and participate in the on-ground contests. If short listed they were then taken on-air on Red FM and the jocks played the ‘Kaan Mein Dum Hai to Aaa’ contest with them. Listeners won exciting Gift Hampers and Mobile Phones sponsored by Planet M on the spot.
In order to add to the excitement, Red FM RJs Neeil and Nyssha hosted their show ‘Red FM Khopcha’ LIVE from the Planet M outlet in Lower Parel. The show which begins at 3 p.m. had the RJs interacting with the customers at the stores and daring them to participate in the ‘Kaan Mein Dum Hai to Aaa’ musical contest.
Commenting on this initiative, Anuj Singh, National Marketing Head & Station Head (Mumbai), Red FM, said, “Planet M is synonymous with Music, and therefore provides a very good platform for us to reach our listeners at a direct touch point. Our stations proposition is to play only superhit music and through this contest we are throwing an open challenge to our listeners to test their superhit music knowledge while at the same time providing a unique opportunity to experience the brand and interact with its RJs.”
Subir Ghosh, CEO Planet M, said, “World Music Day is a cause for celebration amongst all music lovers. We are celebrating the same through on air activities with Red and instore activities in the form of special offers on Music titles and Music phones” .