RED FM celebrated ‘Makar Sankranti’ on Wednesday, January 14 with a bang. RED FM’s unique association with Chandni Chowk to China offered lucky listeners a once-in-a-lifetime opportunity to fly kites with their favourite Khiladi. Fun and craziness was truly at its best with the presence of RJ Malishka in her chirpy avatar.
Splashing the big blue sky with vibrant RED FM kites, the winners and the stars celebrated the colorful festival, with a lot of energy and excitement. The ambience ensured sheer fun and laughter for everyone present.
To win this contest for the movie Chandni Chowk to China, listeners had to catch Akshay Kumar bluffing! “Akshay Kumar ki lappet pakad li, toh unke saath lappet ne ka chance milega!” Lucky listeners got an opportunity to fly kites with Akshay Kumar and RJ Malishka. Exciting goodies such as movie tickets and autographed CDs were also given out on-air. The contest received overwhelming response on-air with listeners flocking to meet their favourite stars.
In addition to this, listeners in Delhi also get a chance to experience the Chandni Chowk to China fever. In an interesting integration for the movie, Miyan China Man, a new Chinese jockey will make an appearance in all shows on Red FM from Jan 12th – 17th and will speak in a Chinese accented Hindi. Listeners will be asked to comprehend what Miyan China Man said to win exciting China ka maal, like Adventure sports bikes and accessories from Firefox, gift vouchers, meal vouchers from Bercos (Chinese Restaurant) and Crazy Noodles, Karate Classes and karate uniforms , movie tickets and audio CDs to the film.
Speaking on the initiative, Anuj Singh, National Marketing Head and Station Head, Mumbai, Red FM, said, “RED FM does everything in style – be it brand integration or any celebration! Bollywood forms an important pillar of RED FM’s on-air programming. This unique association with T-Series, along with Warner Brothers, Ramesh Sippy Enterprises and People Tree for the film Chandni Chowk to China is our way of bringing exciting Bollywood content for our audiences with loads of fun contests and prizes thrown in. Innovation and novelty is the crux of what RED FM stands for and we will continue to bring a very exciting line up of Bollywood centric activities in the future.”