Thursday’s RAM report marked 52 consecutive weeks of listenership data and RED FM has been a consistent No.1 in the highly competitive radio market of Mumbai . Celebrations at RED FM began with a traditional Puja and distribution of sweets and will continue for the next few weeks with a lot of festivities and big prizes for listeners and partners alike.
The scale of RED FM’s domination is evident as it enjoys the No.1 position in Shares, Cumulative Reach & TARP, across all TGs and both at an overall station level and across key dayparts , shows. At an overall level, RED FM clocked a weekly average of 44.89 lakh listeners over 52 weeks and a 7.3 lakh lead over its nearest competitor!
At a show level, Morning No.1 with Malishka, the most popular and awarded show in the country, has a weekly average of 21.88 lakh listeners, while Mumbai Local with Mantra, has a weekly average of 19.90 lakh.
“52 weeks on the top, 36 awards in our kitty, Best FM Brand of the country…all in a day’s work! RED FM not only dominates at an ‘all people’ level (Across all TGs); it also dominates in TGs like SEC AB, 25-44 that other stations base their sales pitch on. This indicates that RED FM’s brand positioning, content and marketing appeal to audiences across classes and in many ways unifies them ,” Abraham Thomas, COO, RED FM said.
He further added: “Apart from being No.1 amongst our competition, we are also No.1 in advertising share! Our leadership in advertising share reflects our status as a preferred destination for advertisers. And this is because we offer the most innovative ideas, 360 degree creative solutions, cost effectiveness and of course the numbers to back it all up!”
Immensely popular for its marketing and programming strategies, RED FM continues to deliver great performance with ‘bajaoing superhit music’ and ‘bajaoing issues’. The station has come up with Bajaate Raho campaigns like ‘Vote for Boat’, ‘Red Mike’, ‘Bajaao For a Cause’, etc., the only station which can boast of the country’s best talent .