Mumbai : A gang of singing and dancing Mumbai Indians fans and Red FM RJs today created a stir of blue fever in an open air double-decker bus which went from the station’s office to the Brabourne stadium. The tour was led by cheerleaders and Red FM RJs dressed in the Mumbai Indian jerseys, who gave away tickets to the evening’s match between the Mumbai Indians and Chennai Super Kings and encouraged the gang of fans to cheer their home team and enthuse their fellow Mumbaikars on the streets.
With a live band aboard the bus bringing maximum entertainment, hungama and excitement, the Mumbai Indian fans danced and grooved from 5pm till the start of the game. The bus stopped at selected locations for listeners to join the gang, shake a leg and cheer for Mumbai Indians. An interactive session with the fans on the bus was organized where the RJ’s mingled with everyone, played games and offered exciting prizes to the lucky winners while also giving regular updates about the procession on-air.
Commenting on the initiative, Anuj Singh, National Marketing Head and West Head, Red FM, said: “Red FM decided to organize this massive cheering squad in an open air bus procession to congratulate the Mumbai Indians on their outstanding performance so far and to cheer them for their upcoming matches. Like last two years we will leave no stone unturned to make this IPL season exciting and entertaining for our listeners. So let’s hope with all the cheering and excitement the Mumbai Indians will continue their successful streak.”
Besides this, Red FM’s RJ Malishka will bring the latest and most exciting match updates right from the field as the 12th member of the team. Joining her will be all the Red FM jocks who will be giving away personalized Mumbai Indian jerseys, autographed cricket bats, match passes for all the home matches of the Mumbai Indians and multiplex match screening tickets for all matches to the listeners.