This election season, Red FM, the station for expression, has a simple but solid proposition – Vote – Karega ya Karvaaon? Starting April 6, Red FM urges citizens to take this once-in-five-years opportunity to make a real difference to our nation.
With all the endless ‘Vote Karo! Vote Karo!’ messages by celebrities prior to the elections; the actual turn out at polling booths is minimal. Red FM takes its initiative a step ahead to actually get voters to vote on Election Day.
Red FM Bajaao for a Cause, has rolled out an extensive plan for the upcoming elections which uses peer pressure and mass involvement to encourage people to vote. Starting April 6, on-air promos will urge listeners to take responsibility of voters in their social groups – be it their society, office, etc. Between April 6 and April 18, each show will tie-up with NGOs to answer queries and doubts on the elections.
April 18 onwards, the Red FM RJs along with celebrities, will personally go door-to-door and remind people to vote.
The initiative reaches its crescendo on April 30, Election Day, with the Red FM team going to people’s homes and getting them out to vote. For their on-air initiative, Red FM will speak to people at the voting booths, i.e. people with ‘dots’ on their fingers, those who get their entire society to vote and those who are being forced by the Red FM team to go out and vote!!
Commenting on the initiative, Anuj Singh, National Marketing Head and Station Head (Mumbai), Red FM, said, “Red FM is known for always doing things differently! Our aim is to raise issues that affect the common man and drive action, in this case, albeit forcefully! In a city like Mumbai, awareness of the elections is not the issue, the issue is inclination and motivation to actually go out and vote. And with this initiative we will make sure people go and vote!!”
As part of its responsibility towards society, Red FM has been involved in numerous activities that positively impact the lives of its listeners. Red FM has always been at the forefront in raising issues that matter to the people.