After weeks of voting across Mumbai, Delhi and Kolkata, Red FM has announced the the most anticipated (and of course dreaded!) awards of the year, felicitating all the ‘winners’ at Chitrakoot Ground, Mumbai.
“Not for the easily offended the Bajaate Raho Awards come with a pre-requisite, a Sense of Humour! While there are many awards that felicitate excellence, The Bingo! Bajaate Raho Awards are the awards with a difference that celebrate the audiences’ right to ‘Bajaao’ ,” Abraham Thomas, Red FM, COO, said.
The public has cast their votes and the ‘winners’ have been declared at the one and only awards with-a-twist that celebrate ‘mediocrity’ in categories like Bollywood, Music, Cricket, Television & City Special Awards!
And there was a lot more to offer than just naach-gaana… The awards, hosted by ace comedian Sunil Grover of ‘Kaun Banega Champu’ and ‘Kya Aap Paanchvi Fail Champu Hai?’ fame had Dr. Hoezay & Red FM RJs Malishka, Mantra, Nitin, Sachin & Rohini doing what they do best – entertaining and BAJAAOING!!! Amongst hilarious acts and some hard core bajaaoing adding the glamour quotient were some sensuous and bold performances by Kangana Ranaut, ravishing item girl Sambhavna Seth, an enthralling performance by Anand Raj Anand, Mahi Gill of Dev D fame, Masakali singer Mohit Chauhan and the first female Indian Idol Sourabhee!
Commenting on the concept of the awards, Red FM, COO, Abraham Thomas, said, “Truly the people’s voice has been heard, Red FM the Station for Expression for the masses believes in always reflecting the voice of the people through all its initiatives and the Bajaate Raho Awards does that in good effect.”
He further added, “The awards and the nominations are supposed to be taken lightly and clearly the audiences’ today have a sense of humor to take it in the right spirit. Therefore while Red FM itself plays hit songs like ‘Tha Tha Karke’ or ‘Aksa beach’, the listeners who on one hand dance on these hit songs also find the lyrics funny! The Bajaate Raho Awards reflect this duality/”
Red FM Bajaate Raho Awards are only getting bigger and better having won two WOW awards for events and experiential marketing and with an on-ground televised presentation ceremony since last year.
BINGO! Red FM Bajaate Raho Awards 2008 will be telecast on SONY on 5th April 2009 at 6 p.m.