RED FM announces Bajaate Raho Awards 2008

The entertainment industry’s most differentiated awards are back. Red FM, the station for expression, presents the awards with a difference, Bingo! RED FM Bajaate Raho Awards 2008, that celebrate ‘mediocrity’ in fields such as Bollywood, Music, Cricket, Television, etc. and empowers people to get back at those who have caused them grief over the last year.

Red FM’s flagship event property, Bingo! Red FM Bajaate Raho Awards, has already won two awards for New Event property of the year & Event/Property of the year by a Radio Station at the WOW awards for Events and Experiential marketing and in signature Red FM style, is all set to offer a genuine 360 degree event experience to the audiences this year too. With the announcement of the nominations, the votes are already pouring in and Red FM will soon initiate an interesting line up of interactive on-ground activities to engage the audiences, which will be followed by a hilarious presentation ceremony felicitating the ‘winners’! In the fourth year since its inception, the awards are already getting bigger and better with the awards being aired on TV since last year.

Commenting on the awards, Abraham Thomas, COO, Red FM, said, “Bajaate Raho Awards set off on a high note last year with the awards being aired on TV for the first time! Having paved the way for radio content syndication to other media and creating many such benchmarks including winning two WOW awards, we are back with these awards to engage, entertain and enthrall our listeners. Our happy clients & partners are testimony to the success of our event and Bingo is back with us this year as presenting sponsor.

Commenting on the association, VL Rajesh, Head of Marketing, ITC Foods, said, “We are extremely pleased to be associated with Red FM’s Bingo! Bajaate Raho Awards for two years in a row! Arguably one of the most differentiated awards that exist in India today; the awards are hilarious, real & reflect public opinion and are just the right fit for our brand. All kudos to Red FM for putting up a great show and winning 2 WOW awards for the event.”

Commenting on the marketing initiatives around the awards, Anuj Singh, National Marketing Head and Station Head, Mumbai, Red FM, said, “The awards will be backed by a 360 degree media campaign spanning over 2 weeks. In addition to the conventional media a variety of fun filled and interactive on-ground activities panning the entire city in all the three cities of Mumbai, Delhi and Kolkata are planned to create a buzz about the awards. The objective of the on-ground activations is to engage with our listeners at the ground level and empower them to express themselves through our radio station, which is the essence of the awards.”

The final culmination of the awards will happen at a grand awards ceremony in Mumbai featuring the witty Suresh Menon in his many hilarious avatars, Dr. Hoezay, other celebs and star Red FM RJs Malishka, Nitin, Mantra amongst others.

This year, RED FM brings 11 hilarious categories with 4 nominations in each vying for the Bajaate Raho Awards trophy. While categories like ‘Sabse zyaada mehnat karnewala music director”, “Ajeeb-o-gareeb harkattein”, City Special awards, etc. have been repeated, there have also been some new additions like “Yeh judge kaise ban gaya”, “Best on-field dramebaaz”, etc. based on some of the important ‘achievers’ of the year 2008. Who will sweep the awards this year? Who will go back home in tears? Who will make their mothers proud? YOU can decide! Listeners can vote for their pick amongst the nominees by voting through SMS till March 24th.

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