RED FM , in a released issued on Thursday claimed that it is the undisputed leader in Mumbai.
‘No SMSes, No breaking news, just plain simple facts…RED FM ne phir se sabki bajayee. RED FM the Undisputed No.1 radio station in Mumbai is No.1 in Share, Cume, TARP and Attitude this week and has been over the past 58 Weeks, No strings attached! Mumbai’s leading radio station, RED FM has been consistently ruling the air waves over the past 1 YEAR of RAM, the release said.
According to the trends of the last 8 weeks RED FM has maintained an avg. Cume lead of 7.23 lakh listeners at a station level and a lead of 3.43 lakh and 2.79 lakh respectively in its Morning Show – Morning No.1 with Malishka and Evening Show – Mumbai Local with Mantra.
Commenting on RED FM’s success so far, Abraham Thomas, COO, RED FM, said, “At RED we keep our listeners at the centre of everything that we do unlike some of our competitors who keep Red at the centre of everything that they do!”
Anuj Singh, National Marketing Head and Station Head, Mumbai, RED FM added, “Our competition has been busy thinking up creative ways to slice the data and making tall claims, but the fact remains that RED FM is the consistent No.1 player in Mumbai by far, this week and for over 58 Weeks now. And we have the numbers to prove it.”