RBNL to sell all media assets of Reliance ADA Group

Mumbai: The reach and spread of the Reliance ADA Group is a well known fact. With business interests that permeate almost every single aspect of consumer’s lives, the group offers multiple business and consumer touch points across communications, infrastructure, power and entertainment.

Reliance ADA Group media assets across Infrastructure: Delhi Airport Metro Express, Mumbai Metro One, Worli Sea Link, Telecommunication: Reliance Mobile, Retail: BIG Cinema, Reliance World outlets, Zapak Gameplexes, BIG Flix etc, OOH: BIG STREET, Broadcasting: 92.7 BIG FM and soon to be launched English Channels with BIG CBS & Online: Zapak.com & BIG ADDA, is an enviable portfolio of media that touch the life of millions of Indians across the country, everyday. This world of consumers from the Reliance ADA Group offers advertisers multiple touch points to connect with their audience.

And each year this footprint only increase, touching more consumers lives each day, each week, and each month.

This move effectively places in RBNL’s portfolio, possibly the country’s largest and widest footprint in media to develop and market through a single point. RBNL’s already operational 200+ strong, trained integrated media sales team – BIG CONNECT, which services 1000 + clients each month through 52 offices across the country, is ideally placed to maximize this opportunity and create value for advertisers and brand owners alike as its customer centric products build consumer engagement.

With this announcement Reliance Broadcast Network Ltd. now becomes an exclusive platform to access the 200 million+ strong consumers base of the Reliance ADA Group. This ability to touch almost 1 in every 5 Indians, through the RBNL platform is an exciting and unprecedented opportunity for brand owners and advertisers to leverage. This mind numbing reach of 200 million consumers through the RBNL platform dwarfs the ability of other media houses which offer individual platforms like television, print, out of home etc. RBNL now represents a new age opportunity that has the potential to change the media landscape in the country.

Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, “For marketers meeting with the challenge to engage time pressed and low attentive audiences, the need for integrated media solutions is a business reality. With RBNL’s already existing integrated media solutions capabilities, the true potential of these 200 Million + consumers can now be unleashed for brands to reach out and engage with their audiences. Our incomparable reach and multiple relevant touch points promise to attract advertisers and media houses who stand to gain significantly from our humongous network, all at one single touch point.”

This game changing move from Reliance Broadcast Network Ltd. gives true new meaning to the word ‘integrated marketing’, and transforms RBNL into India’s largest media house with depth and width, far surpassing any others.

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