Mumbai: Reliance Broadcast Network Ltd., the multi-media entity from the Reliance ADA Group closed the quarter ending December 2010. The Company, which has play across the businesses of radio, out of home, experiential marketing, digital and television, announces its results on the back of strong growth in its radio operations which turned EBIT positive.
RBNL recorded highest ever quarter Consolidated Total Income of Rs. 70 crores ,Consolidated EBITDA margin of Rs. 6.5 crores
Standalone Key Performance Indicators for quarter ended December 2010 :RBNL recorded highest ever quarter revenue of Rs. 70 crores, up by 40% .EBITDA grows by 123% from same quarter previous year to Rs. 7 crores .Radio Operations turn EBIT positive basis increase in revenues of 13% over last year .Radio inventory utilization growth of 42% over previous year .Radio sales from Tier II and III markets up 23% over same quarter of last year . OOH business posted a 41% growth in sales performance, driven by new inventories .Experiential Marketing business revenues grow by 561% on the back of IP properties.
In line with its ‘Bollywood’ positioning, BIG FM created an innovative Diwali special, ‘Bollywood Teen Patti’, engaging millions of listeners across the country. Continuing with its commitment to the environment, BIG FM also executed the BIG Avon Greenathon, a cycle rally, across 44 of its stations and BIG Green Durga Puja Campaign in Kolkata, encouraging the people of Kolkata to adopt an Eco friendly approach to the festival.
Programming innovations continued on air with the introduction of two exciting radio characters – a quintessential Delhi character Pammi Aunty and the iconic Udham Singh .BIG FM Stations in Bangalore and Kolkata continue to be undisputed leaders in both cities, with Delhi also seeing a steady growth in share and Mumbai maintaining its share [RAM ratings].
Commenting on the performance, Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “The radio business broke even this quarter with RBNL posting highest ever quarter Consolidated Total Income of Rs. 70 crores and EBITDA margin of Rs.6.5 crores. Each of our business verticals have shown steady growth, while leveraging on our integrated business strategy, which will help create greater shareholder value. We have also repaid a large part of our debts reducing our financial charges and plan usage of the remaining funds raised for growth opportunities across verticals.”