Mumbai: Reliance Broadcast Network (RBNL) today announced the launch of their channels Big RTL Thril and Big Magic on Ditto TV, India’s first Over-The-Top (OTT) TV distribution platform offering LIVE TV and On Demand Content on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. This is a next step ahead with the channels engaging with audiences through the digital platform. This alliance, allows the channels be able to engage viewers digitally, in addition to the traditional television medium.
Positioned as an action entertainment channel targeted at male audiences with the tag line Action ka Baap, BIG RTL THRILL features content acquired from some of the most reputed production houses across the globe, including FremantleMedia, Endemol, Red Bull etc, along with a library of international action films. Similarly, BIG MAGIC is positioned as a regional General Entertainment Channel featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies offers the perfect blend of variety entertainment, infotainment, and business news to its target audience. The alliance also offers Video-On-Demand content such as Actor Calling Actor, Udham Singh, Hum Hai Bajrangee, India’s Glam Diva, I Love Style, India’s Sexiest Bachelor and many more on Ditto TV.
Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network said, “Around the world and in India, digital media has transformed the way consumers perceive and consume entertainment. The immense penetration of the internet and the growing number of smart televisions and internet enabled mobile devices are stimulating demand and we believe this will transform into a very significant viewing platform in the time to come. Ditto TV is a promising new distribution tool and we are pleased to launch our channels through the platform. We are confident that it will help expand our channel offerings and reach.”
Commenting on the alliance, Vishal Malhotra, Business Head – New Media at Zee Entertainment Enterprises Ltd said, “This partnership with Reliance Broadcast Network spells a momentous occasion for Ditto TV ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere. Ditto TV will continue to drive innovation in this sector, thereby consolidating our position as a pre-eminent OTT distribution platform worldwide. We are extremely proud of this partnership with Reliance Broadcast Network and are confident that our customers will enjoy the variety that it brings to the Ditto TV offering.”
BIG MAGIC and BIG RTL THRILL are already available on Reliance Digital TV and other local platforms in including Den, Digicable, WWIL, Incable, Hathway, Siticable, Maurya, Moon Cable and Sea TV. With DITTO TV it expands reach further to a mobile audience who savor the television viewing experience while on the go!
Ditto TV, as an application, is available on leading application stores viz. Apple App Store, Android Market, & BlackBerry Application World and Intel AppUp. Furthermore, Ditto TV’s prepaid cards are retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance.