Mumbai : Reliance Broadcast Network’s live entertainment arm BIG Live basking in the lineage of its national, extremely successful properties like the BIG STAR Entertainment Awards and the more recently concluded BIG STAR IMA Awards, is all set to take on the regional entertainment space. The Company announces, the biggest entertainment extravaganza – ‘BIG Marathi Entertainment Awards’, ‘BIG Punjabi Entertainment Awards’, ‘BIG Tamil Entertainment Awards’ & ‘BIG Kannada Entertainment Awards’.
Backed with its extensive network of its radio division 92.7 BIG FM with its trained personnel spread across the regions and its deep understanding of the entertainment industry, the business is set to take the regional entertainment industry by storm and step up the excitement quotient. The ‘BIG Regional Entertainment Awards’ will celebrate the enormity of talent and diversity the region has to offer. The entertainment properties are slated to be hosted across the 4 regions over the months of March and April 2011.
The first-ever ‘BIG Regional Entertainment Awards’ will bring together the biggest names from each of the industries for their respective events to honor the best entertainers across the fields of television, music, movies, sports and theatre. Each of the industries – Marathi, Punjabi, Kannada & Tamil are rich in each of these entertainment offerings and deserve recognition and applaud for the work that they do. The award will have eminent personalities from the respective fraternities as the respected jury members, to ensure unbiased results.
A key highlight of the awards will be the BIG sports personality of the year and BIG dancer of the year.
Conceptualized and marketed by Reliance Broadcast Network Limited’s live entertainment arm BIG Live, the ‘BIG Marathi Entertainment Awards’ will be promoted extensively across the media verticals of Reliance Broadcast Network Limited – 92.7 BIG FM (radio division) and BIG Street (out-of-home division).
Commenting on this initiative, Mr. Rabe .T. Iyer, Business Head, BIG Live and BIG Street said, “BIG Regional Entertainment Awards’ are the only IP properties that celebrate regional talent across their respective diverse genres. This entertainment extravaganza will create a unique platform of excellence, while salute outstanding talent for their contribution to the respective regional entertainment industry. The glitterati event will especially appeal to the regional belt of each of the regions and will set a milestone within each regional entertainment industry. This is just the beginning, and in the coming months, we aim to launch several regional entertainment awards to recognize talent from across the country.”