RB India launches Marketing Case Study Challenge

RB-Mavericks_case_challengeWorld’s leading consumer health and hygiene company RB,formerly called Reckitt Benckiser,  announced the launch of RB Mavericks – the 8th Annual Marketing Case Study Challenge in a new avatar.

Successfully identifying and rewarding the sharpest minds across top B-Schools in the country for seven consecutive years, RB is back to challenge the young turks and offer them a real life business challenge on Durex, the global leader in sexual wellbeing category.

The top 6 participants this year will be offered a PPI and the winning Maverick will have a once in a lifetime opportunity to get his MBA tuition fee completely sponsored by RB.

RB Mavericks is the Annual Marketing Case Study Competition which aims to identify the game changer who can think redefine the norms in marketing and has the ability to provide solutions with his creative thinking. With an increasing focus on digital medium across RB brands, the mode of entry and shortlisting this year will also be also be driven primarily on the digital medium. No matter which B-School the candidate belongs to, he can login to rbmavericks.com and submit his entry.

The details of the case study are available on the website and the last date to submit entries is 28th August, 2014. The top 20 entries will move into a unique on-ground boot camp where various aspects of their personality and capability will be put to test. Only the best 6 Mavericks from this round will make it to the grand finale to fight for the coveted title.

Commenting on the announcement, Nitish Kapoor, General Manager at RB India said that “At RB, we pay a lot of emphasis on shaping our talent for future growth. The last 7 editions of the case study competition has generated a lot of excitement amongst students and have attracted the brightest and smartest brains from leading B-Schools across the country.  With RB Mavericks, we are looking for the next generation of game changer who can mesmerize us with their creative ideas. The winner will not only have the MBA tuition fee sponsored by RB, but will also get an opportunity to secure a truly global career.”

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