Shanghai : RAPP China, part of DDB Greater China Group, has been appointed lead Communications Agency for Weight Watchers China, a win that further solidifies its standing as a leading CRM and data-driven marketing provider in the region. RAPP will lead consumer insight development and competitive analysis for Weight Watchers programs, as well as consult on brand and market positioning.
The account was awarded without a pitch, due to RAPP’s “ ‘customer obsession’ that drives it to get under the skin of consumers, strong planning capability backed with creative firepower, and an experienced team in branding and positioning,” said Judy Zhu, Marketing Director for Weight Watchers China.
Weight Watchers China is owned by Weight Watchers International, Inc., the world’s leading provider of weight management services, operating globally through a network of company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity.
WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control. Weight Watchers China was established in 2008 and operates four centers in Shanghai and one in Nanjing. Consumers all over China can also enjoy WeightWatchers.com.cn, the Chinese version of the award-winning WeightWatchers.com website.
“We’re excited to be working closely with Weight Watchers’ local and international teams and look forward to a lasting partnership,” said Michelle Tan, Business Director of RAPP China. “RAPP and DDB China Group have the experience and expertise to support the company with its long-term, sustainable business model in China that goes beyond just communications.”