Shanghai: RAPP China has shined at this year’s “PMAA Dragons of Asia”, picking up 3 awards and 1 merit, of which one “Best in China”! The 51 winners of PMAA are now being adjudicated by the MAA GLOBES International Judging Panel, competing against other countries Promotion Marketing Awards programs. Global winners will be announced during the Fall Conference of MAA Worldwide at the Copacabana Palace, Rio de Janeiro, Brazil, on 20 October 2011.
RAPP China, the creative direct marketing, CRM and data analytics’ agency of DDB China Group, notched a “Best in China” for its “Johnnie Walker Brand Ambassador Program” campaign for Diageo. RAPP China also took home a Silver trophy for the same campaign in the “Best Activity Generating Short or Long Term Brand Loyalty” category and a Gold trophy for Adidas “Stop Sleeping” campaign in the “Best small budget campaign” category.
In addition of those three awards, RAPP China received a merit for its Adidas “Empowering Through Sports” campaign, in the “Best Cause, Charity or Corporate Responsibility Marketing Campaign” Category.
“I am very happy that RAPP China has received so many awards at the PMAA Awards this year. And I’m particularly proud that our Johnny Walker campaign picked up the “The Dragons for the Best in China” Awards, which celebrates the most spectacular & innovative campaign in China. It shows again that creativity is the essence that runs in our blood and that Bill Bernbach was right when saying that “Creativity is the more powerful force in business”, said Ross Gearing, Vice President RAPP Greater China.