As CNN Worldwide explores innovative ways to embrace information technology and reach its global audience, the network has hired veteran television executive and producer Randi Subarsky as its new vice president of development, it was announced today by Susan Bunda, executive vice president for content development and strategy for CNN Worldwide.
For this new role at CNN, Subarsky will lead program development teams based in Atlanta and New York City with the challenge of developing news programming across multiple platforms with new technology and viewer outreach. She will also serve as the executive overseeing talent recruitment, special projects and cross-platform initiatives. Based in New York, she will report to Bunda.
“Randi’s an exceptional executive and producer with a strong background in producing high-flight programming, a record of success in establishing unique partnerships and a remarkable understanding of the digital space,” Bunda said. “So many aspects about her and her extensive career impressed us that it was essential for us to get her on board.”
Subarsky comes to CNN as a creative and experienced producer in all aspects of programming development, production and marketing with a strong track record of motivating her teams to deliver compelling content across multiple platforms.
“CNN consistently stands out as one of the most innovative brands in the news business, always looking for new and inventive ways to present the news,” Subarsky said. “This is an organization where we can maximize all the talent and experience across numerous broadcasting and digital platforms. I’m very excited to be here.”
Most recently, Subarsky served as an executive producer and media consultant developing projects for such clients as ABC Disney, NBC and VIACOM. In 2007, she served as coordinating producer of the Daytime Emmy Awards program for a third year and was executive producer of “Spring Awakening & Degrassi: A Live Verbal Mashup,” a live webcast on America Online.
Before that, she was head of marketing for Proteus, a mobile content distributor, where she developed and maintained digital offerings for ABC Mobile, Fuel TV and College Humor. She also served as an executive consultant for the launch of SOAPnet, a 24-hour soap opera channel for the ABC Cable Networks Groups. For four years, she helped guide SOAPnet as the fastest growing cable network in the United States.
She spent 15 years at ABC Daytime as a senior executive and producer during which time the network went from No. 3 to No.1 and retained that position. She managed programming and production of a six-program line-up each with 260 episodes a year. Her other credits include developing programming for Lifetime Television, MGM and Whittle Communications.
Subarsky graduated magna cum laude from the Newhouse School of Communications at Syracuse University with a bachelor’s degree in television/radio and was the recipient of the Gordon J. Alderman Award for Excellence in Creative Broadcasting.