Rajnish Sahay has been appointed as the Chief Executive Officer (CEO), Percept Talent Management (PTM), effective July 2010.
Rajnish was previously the CEO of Globosport Digital where he was responsible for providing a 360-degree approach to celebrity management which included the New Media Business portfolio also. Prior to this, Rajnish enjoyed successful stints at UTV, Star TV, Rediff.com and Indiatimes in the Digital and Telecom Business vertical. Rajnish was one of the first professionals to realize the power of the internet as early as 1995. Back then he successfully marketed the Internet as an emerging digital media by orienting India’s top Advertising agencies and Chief Marketing Officers on how the Internet could be utilized as an effective and interactive advertising tool for CRM and at a fractional cost versus traditional media.
Said Mr. Sahay on his appointment, “I am very excited to be a part of Percept Talent Management. Percept was the visionaries and pioneers of the Talent Management business in India, and the equity commanded by Brand PTM is unparalleled. I look forward to synergizing our strengths and taking this brand to new heights. We are a very young and vibrant team full of zeal and new ideas, and will no doubt bring exceptional value to both the Talents and the brands associated with us.”
Rajnish will be in charge of all the 3 new Business Verticals in PTM viz. creating Intellectual Properties (IP’s) for Talents; Client Servicing which involves creating a customized Talent Pool based on the client base; and the traditional model of Acquisitioning & Managing Talents across all genres.
Said Mr. Shailendra Singh, Joint Managing Director, Percept Limited, “Talent management has soared to a new plateau in today’s digital age. With Rajnish’s unique background in both the Talent Management and the New Media Business space we look forward to PTM going global and scaling new heights.”
The Celebrity Management business made headway in India barely over a decade ago. The Celebrity Management Services (CMS) business was launched as an SBU of Percept D’Mark (PDM) 13 years ago, and over the years PDM-CMS handled a wide repertoire of Talent in the fields of motion pictures, television, fashion, music, sports and branded entertainment. These included the legendary World Cup ’83 Cricket Team, the Australian Team, 11 of the 12 cricketers in the Indian Cricket team, and leading Bollywood stars including Amitabh Bachchan, Karan Johar, Rani Mukerji, Shah Rukh Khan, Priyanka Chopra, Preity Zinta, Hrithik Roshan and Kareena Kapoor, to name a few.
Percept Talent Management was launched in 2007 and signified a paradigm shift in the business of Talent Management in the Indian sub-continent. With over 13 years of experience in the arena of celebrity endorsement PTM understands the nuances about creating the celebrity brand. The process of choosing a celebrity as the face of a brand is a scientific one and is arrived at after detailed research and deliberation at PTM. The company has elevated the field of celebrity content by scaling it up to include innovative IPR led digital content creation and management, gaming, and other new media platforms and strategies.