Percept Out Of Home has successfully created a shift in the industry’s perspective in India – from conventional Outdoor media to an all-encompassing 360-degree Out-of-Home communication solution. The company has 3 sub-verticals – Percept Outdoor, Percept Retail and Percept Rural functioning under it.
As CEO, Percept Out of Home, Rajneesh will be responsible for driving the marketing initiatives, strategy planning, establishing short and long-term objectives for the company, ensuring delivery of financial plans, nurturing infrastructure, resources, leadership and processes for delivery of the annual plan, spearheading the Percept-OOH team pan-India and also paving the roadmap for the overall businesses for Percept Out Of Home. He will be personally overseeing the Outdoor and Rural businesses along with synergizing and contributing to the Retail initiatives of the company.
Rajneesh joined Percept Out of Home in 2010 as Business Head – Outdoor, and within a span of 3 years phenomenally grew the Outdoor business of Percept-OOH. With a vast experience of over two decades in the Advertising, Media and Communications industry, Rajneesh Bahl brings a wealth of ideas, knowledge and experiences from leading brands across the region to help take Percept Out of Home to the next level.
Commenting Rajneesh Bahl – CEO, Percept Out Of Home, “This is a great opportunity to garner the energy of colleagues and trust bestowed on us by our clients to take a giant leap into the future.I am thrilled to take this opportunity head-on and confident to deliver the expectations of my teams and our clients.I want percept to be recognized as most admired agency for growth through its planning and research capabilities and team members to take leadership roles through engagement and training.I am reminded of a song from a band called Timbak3 “Future is so bright, I gotta wear shades” an apt song for Percept OOH”
Elaborated Sanjay Pareek – President, Percept-Out-Of-Home, “The energy which Rajneesh has brought to Percept OOH is infectious and helped Outdoor business grow with more than 25% YOY since he has joined. His engagement with employees has helped them to deliver more by focused efforts in New Business Development and his relationship with vendor partners has been icing on the cake.”
He added, ”His exposure to Rural will help him consolidate the rural business and with Pervinder helping him steer Retail and Idea Studio, I am sure we will be a force to reckon with in Out of Home business in near future.I wish him a great career in Percept OOH and am sure he will make Percept OOH an agency of choice for clients and OOH professional.”
Sanjay Pareek, the current President, Percept Out of Home, has been elevated to handle a strategic role at Percept, and will undertake the dual role of mentoring Rajneesh Bahl during this transition phase at Percept Out of Home. Sanjay’s professional exposure of over 20 years in the FMCG, Media, Consumer Durable, Service, Infrastructure and Consulting space along with his continuous efforts at creating new and successful business models in highly complex and competitive environments will add immense value to Percept going forward.
Pervinder Singh has been re designated to the position of Chief Operating Officer – Retail & Idea Studio, Percept Out Of Home. Pervinder will continue to drive the strategy and retail marketing initiatives, and ensuring delivery of financial plans, nurturing infrastructure, resources, leadership and processes for delivery of the Percept Out of Home Retail plan. With over two decades of extensive experience across Design Disciplines viz. Architecture, Interiors, Exhibitions, Graphics, OOH Advertising, Navigation, Visual Merchandising and Strategic Retail Design, Pervinder Singh aims to transform the retail space pan India to help Percept-OOH reach the number one position in the Retail domain.