BIG 92.7 FM marked the first anniversary of their Rajkot Station on Tuesday. The celebrations involved a wholesome mix of entertainment and CSR initiatives. The station marked its first anniversary with ‘Ek School Ho Sapno Ka’ initiative wherein it helped in the adoption of 10 government school children by the most prestigious school in Rajkot – Pathak School.
The students were selected on the basis of their performance in an exam conducted by the Station on class VII syllabus. Under this initiative, the 10 best performing students will now study at Pathak School from Class VIII till Class XII, free of cost. In fact, the school will also provide them with books, bags, uniforms and other essentials. BIG FM shall also ensure that the students receive appropriate training in English language as well as computers. In keeping with its strap line of Suno Sunao, Life Banao, BIG FM, Rajkot has also found sponsors for the higher studies of the 3 best performing students, out of the lot. Under this arrangement, Kotecha Impex (a client of BIG FM) shall select the top 3 students based on their Class XII results, and sponsor their further studies as well as provide them appropriate placement based on their qualifications.
Another CSR activity involved tying up with the Wild Life Trust Unit in promoting their work for saving Asiatic Lions from falling into the borewells by creating barricades around the wells. The station has started on air promotions, inviting people to donate for the cause.
On the occassion, Hitesh Budhbhatti, Cluster Head – Gujarat, BIG 92.7 FM said “Since its launch, Rajkot Station has created a new meaning to the word ‘entertainment’ in the City and has been instrumental in bridging the social gap and creating awareness among the people of the City. The Station has not only provided a whole-some mix of entertainment to the local populace, but also acted as a forum to address various social concerns / issues faced by them. The Station, which lives its brand-line, Suno Sunao, Life Banao in everything that it does has undertaken activities that have really impacted listener lives positively. Hence, whether it was setting up of BIG Festival Kitchen under which about 50,000 people benefited by getting Diwali sweets and snacks at minimal costs or coming to the rescue of flood victims in and around Rajkot during last monsoons by distributing food packets to over 10,000 families, the station has always been at the forefront.”
“On a smaller scale, the station also celebrated what it called ‘Boni Day’ on Laabh Paacham where BIG RJs shopped for 11 utility items like utensils, clothes, grocery, soap, footwear, vegetables and fruits and gifted them to 11 poor families.”, he further added .
The station has also ingeniously entertained the populace of Rajkot by organizing Cricket Tournaments, Singing Competitions, Kite flying competitions, Community Specific Events like Lohana Saptaah, Powerful Patels, NRI Week etc. BIG FM, Rajkot has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New Year along with its listeners.
As part of its anniversary celebrations, the Station had some great entertainment planned, which ensured great dhoom and masti across the day, whether on air or on ground. The station organized a ‘Baith ke Jeeto’ Competition wherein the competitors had to balance the e-bike, the one who managed to balance the longest, took home the e-bike! Also a Big Jackpot was organized in which the station gave away ‘My E-bikes’, Dining Tables, MP4 players, Digital Cameras, Modular Kitchens, Safe Vaults, Tour Packages and many more exciting prizes. The celebrations culminated on the eve of 15th June with a Live Concert where TOP 20 songs of Hindi Cinema were performed. Amidst huge gathering, the station announced the names of the 10 children under its ‘Ek School Ho Sapno Ka’ initiative and also the names of the Big Jackpot winners.
Speaking on the occasion, Ashish Patel, Station Head – Rajkot, BIG 92.7 FM, said “We have been entertaining the people of Rajkot for a year now and are thankful to them for welcoming us with open ears! The response has been great, which has worked as a great encouragement for us. Our offerings have always been a cut above the clutter and has ensured a positive influence on the lives of the listeners – whether on air or on ground. The coming year will only see our offerings strengthen. We are a true reflection of the ‘vibe of the city’ and will continue to play the role of a platform for self expression for the people of Rajkot. Suno Sunao, Life Banao!”