Rajiv Lal Appointed Chief Executive Officer of Perspectrum

Rajiv Lal has joined Perspectrum Consultancy as the Chief Executive Officer. Perspectrum is the Integrated Marketing Consultancy division of Percept Limited, an entertainment, media and communications company.

Rajiv has completed his MBA from IIM Ahmedabad and also holds a Masters degree in Mass Communication. Prior to joining Perspectrum, Rajiv was working with Euro RSCG (Malaysia) as the Managing Director. He has also worked with companies like iCRM, Infovision group, CIMS & eMR, Purple Arc Films and People Science Institute.

On his appointment, said Mr. Rajiv Lal, CEO, Perspectrum, “It is great to be back in India. The entrepreneurial energy is amazing. The ambition that entrepreneurs have for their companies is very high. There is a huge opportunity in working with them to build brands that resonate not only in India but globally. They will need support in building the brand DNA and communications. The real value, however, will be in bringing global best practices to these businesses in an uniquely Indian way. This will be the real test of our success at Perspectrum and I am delighted to have the opportunity to be part of this journey. The lineage of Percept and the new communication business model pioneered by them gives me the confidence that we will be able to deliver.”

Rajiv Lal comes with a strong background in Marketing Communication coupled with extensive experience in the ITES Sector. Rajiv has over 21 years of experience during which he has handled major multi-national clients. Apart from having a significant international marketing experience, his expertise also lies in CRM Consultancy, CRM Software development, data mining and digital media.

Perspectrum Consultancy is India’s only market research driven Integrated Marketing Communication (IMC) consultancy that offers innovative marketing and communication solutions based on a cohesive and integrated approach. Perspectrum is also India’s only IMC Consultancy which is backed by a pool of multi-talented, cross-functional consultants with specialization in Advertising, Brand Consultancy, Market Research, Content, Web, Events, etc.

Perspectrum is a division of Percept Limited, an entertainment, media and communications company. With a capitalized billings of about INR 1,600 crores (FY’08), Percept, today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.

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