Rajasthan Royals ropes in Valvoline Cummins as Associate Sponsor

rajasthan_royalsMumbai: Rajasthan Royals today announced the extension of the team’s association with Valvoline Cummins Limited for the 2013 season of the Pepsi Indian Premier League. The extension will see the company continuing as Associate Sponsor for the second consecutive year, sporting its logo on the Non Leading Arm of the players.

Valvoline is the world’s first and most enduring lubricant brand. More important, it’s evidence of the values the company upholds, and proof of the value it continues to deliver. Valvoline not only evolved, but also launched many groundbreaking innovations that are credited to have changed the industry. In India, Valvoline Cummins Ltd is a JV between Valvoline International INC USA (100% subsidiary of Ashland Inc. USA) and Cummins India Ltd.

Mr. Raghu Iyer, CEO, Rajasthan Royals, said, “Since last year’s association, Valvoline has been a very valuable partner of Rajasthan Royals. We are delighted to be extending our association with the brand and look forward to helping them create ever-growing value and achieve the best possible exposure through the partnership.”

Commenting on the association, Mr. Sandeep Kalia, CEO, Valvoline Cummins, said, “Valvoline takes great pride in partnering with excellent sporting teams across the globe. Our relationship with the brand during the last season has been very rewarding. We are excited to extend our partnership with such a strong and dedicated team as Rajasthan Royals.”

Tags:

Leave a Reply